Caused by medical apps that fail to deliver personalized, relevant information and resources.
Caused by medical apps that don't allow you to customize your experience.
Caused by the hundreds of medical apps that offer only one key function rather than holistically supporting you.

"I'm a cardiologist! Why is this app providing me an Alzheimer's Disease Resource Center! Do you even know me???"
"I knew I had a problem during patient consults when I frequently spent 1 minute talking to my patients and the other 14 looking for a tool on my iPad."
"What are my colleagues reading? What tools do they use? I guess I'll never know..."